Why is it no longer called Ladies Day? Style Wednesday at Cheltenham Festival explained

A photo of Cheltenham Festival racecourse

The concept of a day for women to show off their feelings at racing events, it is said that in the 1830s date from Queen Victoria who wears a hat at Royal Ascot.

However, there was a big change at the Cheltenham festival in 2024, when the tradition, which was usually held on day two, was renamed.

Festivities known as Ladies Day is still taking place at various festivals of the organizers, the Jockey Club, but the renamed and changed version of Cheltenham is about to take place for a second year.

You can know everything you need to know about Cheltenham Festival 2025 in the 101Greatgoals.com guide, and read more for a look in why the move around Ladies Day was made and what the “celebration of the glamor and glory of the Cheltenham Festival” will look like.

Cheltenham: Why is it no longer called Ladies Day?

The event is now called Style Wednesday, is gender neutral and no longer wears a competition for the best dressed people.

Fancy Dress remains forbidden, but pants, jackets and ties and formal shoes are no longer mandatory, allowed with jeans and trainers allowed.

“Horse races has always been a sport that people with all the different backgrounds have enjoyed and it is really important for us to be accessible and inclusive,” said Jockey Club director Kevin Truesdale when the change was introduced.

“We hope that by no longer putting an expectation to people of what they should and should not wear, we can help emphasize that racing is really for everyone.

“For those who visit our locations, A Day At The Races is all about spending quality leisure time with friends and family and we believe that people have fun when they feel relaxed. A large part of it is wearing clothing in which you are comfortable.

“When we assessed this area of ​​the Raceday experience, it was clear to us that maintaining a clothing regulations seems to be rather outdated in the 21st century, in the eyes of many of our racing feast.

“That does not mean that we discourage people from dressing for a day on the races if they want. This is about giving people a choice and the possibility of racing dressed, but they feel the most comfortable and confident, while they also take into account the challenges that are regularly presented by the British weather. “

Whether you go to Cheltenham or not, you can earn free bets at the festival with Betway.

Cheltenham Style Wednesday outfits: Slow Fashion Awards

Visitors can participate in the Slow Fashion Awards at Cheltenham, which emphasize vintage and borrowed articles and investment documents that can be passed on for generations.

Participants must have their photo taken against the photography -background in the square by a promotion team on the racecourse and fill in a questionnaire about the iPads provided.

Points are awarded for sustainable bronoutfits, where participants are encouraged to share the inspiration or story behind their clothing, with “personal accents and styling considerations” also rewarded.

Cheltenham 2025 schedule: when is style Wednesday?

Style Wednesday was ending on March 12, 2025, with the opening of the game from 10.30 am GMT and four hours later ending.

The jury -panel contains former international model Rosie Tapner and fashion author, journalist and Omroep Katie Nicholl.

Prices include a gold pendant of £ 4,000, an overnight stay in a spa -retraite and tickets for Cheltenham and other events.

Cheltenham Festival 2025: Outfits Dress code ‘For Everyway’

Truesdale discussed the events of the Jockey Club and said it is a “common misconception” that racedays require ticket holders to “dress in a certain way”.

“In fact, even on real controversial days such as the Cheltenham festival, that simply was not the case and our only recommendation was to dress in the right way for the weather,” he noticed.

“By making the decision not to impose clothing regulations at one of our 15 running, we now hope to get rid of ambiguity or uncertainty and to just let people know that everything they feel at ease, they will be welcome to participate in a raceday with us.

“For many, clothing is the ultimate expression of individuality and the need to be dressed in a certain way, we really hope to show how inclusive we believe that our sport is, and a fantastic and exciting day out.”

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