The new lifestyle company of Meghan Markle has been a trip.
Almost a year after she announced the Lifestyle brand for the first time, the To take Alum shared an update on 18 February that was renamed the company, which was still not launched. Previously known as American Riviera Orchard, Markle has renamed it to always. It debuts on March 4, coinciding with the premiere of her Netflix series, With love, Meghan.
“In two weeks my show comes out, which I am so enthusiastic about,” said the Duchess of Sussex. “And also my things that I think has been a lot of curiosity.”
From the name change, Markle, who lives in Montecito, lives,: “Last year I thought: American Riviera, that sounds like such a great name. It’s my neighborhood. It is a nickname for Santa Barbara. But it limited me to things that were just manufactured and grown in this area. Then Netflix came up, not only as my partner in the show, but as my partner in my company, which was huge. So I thought about it and I waited a moment to share a name that I had secured in 2022, and this is the moment, and it is mentioned as always. “
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Markle said her new company will continue where her lifestyle blog, The Tig, had stayed.
“As always in essence, as it has always been, and if you have followed me with the TIG since 2014, you know I have always kept it, I have not been able to share it in the same way in recent years, but now I can do that , so if things start to drip there, I wanted you to hear from me first. “
Markle previously sent monsters from her jam to her famous friends, including the Actresses Mindy Kaling and Abigail Spencer, prior to the business launch, and she promised that it is still part of the line.
“Of course there will be fruit presents,” she said. “I think we are all clear at the moment that Jam is my jam. But there are so many more products that I just love that I use in my house, and now it’s time to share them with you.
The Markle company is a family affair. Prince Harry helped with recording her video, you can hear him briefly at the start of the video. On the website for as always there is an image of Markle that runs into the grass with her 3-year-old daughter, Lilibet. The son of the couple, Archie, is 5.
The As Ever website contains a new logo for the brand and a photo of Meghan Markle with her daughter, Lilibet. (Asever.com)
A new logo for the brand comprises a palm tree with two hummingbirds.
Markle announced the company for the first time in March 2024, but, as typical of her, as a favorite target of the gossip magazines, she was confronted with a recoil about the name.
According to the trademark request for as always, Markle Cookbooks (print and e-book), crockery, wallpaper, garden tools, household linen, beads for crafts, wine bags, skin care, candles, meditation blankets, photo frames, photo frames, photo frames, image photo and living plants. The jam is also noticed on the application, as well as chocolate, sauces, bird seeds and alcoholic drinks, except beers.
The trademark is also for “Shopping Services and Online shopping shop services”, so there is the possibility of a brick and mortar shop. It also notes what it is like for the “creation, development and production of film films, television series, short films, audiovisual series, web series, videoodcasts and videos.”
March 2025 will be a big month for Markle, with the release of her lifestyle show, With love, Meghan. In it, Markle shares ‘personal tips and tricks’ from her kitchen and at home, as well as ‘candid conversation with friends, new and old’. Kaling and Spencer belong to the guests.
Markle and Prince Harry during the opening ceremony of the Invictus Games 2025 in Vancouver on 8 February. (Aaron Chown/PA via AP)
The eight episodes series premiered in January, but was pushed back when the forest fires in Los Angeles broke out until March 4.
Spencer, who has known Markle since 2011, after they met on the set of To takePeople Magazine told that the show will give viewers “an authentic look at the woman I love and know.” “It’s really out of her heart,” she said about her friend. “It’s really with love.”
Spencer added that people ‘learn a lot too. I learned a lot from her and she can actually teach me something in the show. “
The series, directed by Michael Steed, finished filming last summer. It is produced by Archewell Productions, the company of Markle with Harry, as part of their reported $ 100 million deal with the streaming company.
