First National Bank Holding Company FNB has introduced automated possibilities for direct deposits, aimed at improving its digital banking services.
This new feature is integrated into the opening process of the account, so that customers can quickly and easily transfer their payroll direct deposits.
The initiative is intended to simplify the onboarding experience for new customers and to encourage them to select FNB as their primary banking institution.
Moreover, FNB is planning to introduce a service with which customers can transfer their recurring debit transactions to FNB later this year.
This development is part of a collaboration with Atomic, after the recent investment of FNB in the fundraising efforts of the fintech.
The onboarding process of FNB is centered around its own platform, Estore.
With this platform, users can explore bank solutions, receive tailor -made product recommendations, have access to financial education and planning consultation with FNB representatives.
Customers can select products, add a shopping cart and start applications. With the Estore Common Application function, users can request multiple products at the same time with a single application.
FNB and first national bank chairman, President and CEO Vincent J. Delie, JR said: “The digital strategy of FNB was designed to stimulate the acquisition, engagement and primacy of customers, and it is an important force behind our success that gets share during the footprint.
“Our work with Atomic is the newest in a constant series of investments we have made in Fintech partnerships and our own technology that make it easier to start or grow an FNB relationship.”
The functionality of Direct Deposit Switch is available for both new and existing FNB control, savings or money market accounts.
Customers have access to this service online or via mobile banking.
They can then find their wage deliveries, log in to their employer account and receive a confirmation of the successful transfer of their payroll direct deposit to their FNB account.
In February, FNB opened its $ 300 million head office, the FNB Financial Center, in the Lower Hill District in Pittsburgh.
“FNB launches Automated Direct Deposit Switch Service” was originally made and published by Retail Banker International, a Global Data brand.
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