Rocket MortGage Fieldhouse, the old arena of the Cleveland Cavaliers of the NBA, AHL’s Cleveland Monsters and a leading location for national and international tours, is Rebranding to Rocket Arena.
Rocket Arena is the fourth name change for the location
According to the official press release from the Cavaliers, the change corresponds to the brand recovery of rocket companies for name rights, which has united his mortgage, real estate and personal financial companies under the name “Rocket”.
Rocket Companies was founded in 1985 as the first of the ‘family of companies’ of Dan Gilbert and has since become one of the most famous names in housing and finances.
The rocket companies based in Detroit include mortgage, real estate and personal financing companies: Rocket MortGage, Rocket Homes, Rocket Close, Rocket Money and Rocket Loans.
Welcome to Rocket Arena, a new chapter in the legendary 30 -year history of our building. ✨ #Turn30
Full release: https://t.co/wrq0iccylf pic.twitter.com/lo1u4ucdyh
– Rocket Arena (@rocketarena) February 18, 2025
“Led by the vision of chairman Dan Gilbert, we are dedicated to have a positive impact on our communities, customers and fans. For 30 years, Rocket Arena is a cornerstone of Cleveland, with the energy and liveliness of Noordoost -Ohio, ”said Nic Barlage, CEO of Rock Entertainment Group, the Cavaliers and Rocket Arena.
“By organizing unforgettable sports and entertainment moments, we have united people in the region and beyond. While we enter this new chapter, we are aimed at increasing every aspect of the Rocket Arena experience and bringing Cleveland to the world. “
Rock Entertainment Group, formed in 2021 under the Dan Gilbert Rock family of companies, includes a varied portfolio of sports and entertainment components. Reg owns Rock Entertainment Sports Network.
Cleveland Arena is the home of the 2016 NBA champion Cleveland Cavaliers, 2016 AHL champion Cleveland Monsters
In addition, Rocket’s new branding combines the modern design with deep community ties to celebrate the 30 -year anniversary season of the location. The name change brings the arena into a new era and strengthens its role as a hub for culture and connection.
“When we were looking for the Rocket brand, one of our core design principles was creating a look that improves the cityscapes that we are part of. Now Rocket Arena is more refined and cooler than ever, “said Jonathan Mildenhall, CMO of Rocket.
“This Rebrand is the stage to re -present every aspect of our partnership playbook. Although this collaboration has deep roots, from a creative impact perspective, the Cleveland Cavaliers and Rocket have just started. “
Rocket Arena opened its doors as Gund Arena for the first time on October 17, 1994. The Downtown Cleveland Arena is the home base of the 2016 NBA champion Cleveland Cavaliers and 2016 AHL champion Cleveland Monsters.
Since the establishment of the Arena, the location has organized more than 5,000 events, including five NBA finals, two NBA All-Star Games, a Records setting 2024 NCAA Women’s Final Four and Rock & Roll Hall of Fame Induction Ceremonies.
After Gilbert De Cavaliers had acquired in 2005, the Arena was renamed Quicken Loans Arena. In 2019, the Arena underwent a transformation of $ 185 million and renamed Rocket MortGage Fieldhouse.
Of course Gilbert received a Lifetime Achievement Award during the annual Greater Cleveland Sports Awards of this month, held in the Arena.
Rocket Arena is celebrating its new identity with in-game activations in upcoming Cavaliers and Samples games.
