Super Group Limited has drawn a multi-year partnership with Atlassian Williams Racing in which Betway and Jackpot City Logos will adorn Formula 1 cars this season.
The agreement means that the two Super Group -brands become the official gambling partner of the F1 team, official casino partner, official gaming partner, official score partner and official live score partner.
Betway and Jackpot City Branding are placed on the new FW47 car from Atlassian Williams that was unveiled last week and was powered in 2025 by Alex Albon and Carlos Sainz.
“We are delighted to participate in the exciting world of Formula 1 by working together with one of the most prestigious teams in engine racing,” said Neal Menashe, Chief Executive Officer at Super Group.
“The sport matches the excitement that our brands offer our global customer base and we are looking forward to Betway and Jackpot City logos that are seen at circuits around the world during the varied and entertaining Grand Prix calendar.”
It’s here, and it’s perfect 😍 pic.twitter.com/11c7p5pwtttt
– Atlassian Williams Racing (@Williamsracing) February 18, 2025
Williams continues to thrive commercial
The agreement continues the commercial drive of Williams prior to the new season and builds on last week’s announcement of a long-term title and technology partner with Atlassian.
Williams has also recently confirmed a deal with Santander and extended current partnerships with Duracell, Gulf Oil International and Kraken.
“We are pleased to welcome Super Group in Formula 1 as an official partner of Atlassian Williams Racing,” said James Bower of Atlassian Williams.
“Williams is an icon of a sport with a growing global fan base of more than 700 million people and is broadcast in 200 areas, and offers an incredible platform for Betway and Jackpot City to reach fans in every corner of the planet.
“We are proud of our award-winning, innovative and fan-oriented approach to partnership activations and look forward to cooperation with Super Group in 2025 and then.”
First race on the calendar less than a month away
The 2025 season starts in Australia with practice one on March 14 and Raceday on March 16.
The location is the Albert Park Grand Prix Circuit in Melbourne.
